NEW YORK Expecting a major, if probably hysterical, hit to its image in the coming weeks with the release of the new “Borat” movie, the government of Kazakhstan has taken out a four-page advertising section in today’s New York Times and International Herald Tribune.
It comes as Kazakhstan’s President Nursultan Nazarbayev is about to meet with President Bush, starting today. The ad kicks off with a large photo of the two men shaking hands at the White House in 2001.
The costly ad supplement, which appears in the middle of the Times’ first section, makes no mention of Borat or the movie. The government has also produced ads to be shown on U.S. television.
For those not in the know, Borat is a character – a bumbling, racist, Kazakh journalist – created by Sacha Baron Cohen for his TV series “Da Ali G Show.” In the new movie, which has already drawn wide attention, he comes to America and does everything from riding the New York City subway (releasing chickens) to singing the “Star Spangled Banner” at a Western rodeo.
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